Danica Antić Belgrade
I write the positioning, design the pages and build them in Webflow. On most projects that work passes between three people, and a little of the brief goes missing at each handover. Mine has none.
Open for new projects
Each one covers what the client came with and what went live. The links go to the real sites.
Portfolio, from scratch
Unja is a dancer, choreographer and model, and before this she had no website at all. I designed it and built it, and worked out what belonged on it in the first place.
Shop with a working checkout
DRS makes running socks in Serbia. The brief was a shop that sells in two languages and takes card payments. I built the product pages and wired the checkout to Payten.
Launch campaign
Savremena Gimnazija was opening a new campus and needed an announcement people would talk about. This one came through agency work: I set the campaign strategy and designed the reveal.
The usual sequence puts a strategist, a designer and a developer in a row, and the brief thins out at every joint between them. What launches is rarely what was planned. Keeping all four stages in one pair of hands is the only reliable way I know to make the plan and the finished site match.
Every cut is somewhere the brief can go missing.
Nothing to hand over.
I start with who the site is for and what it needs them to do, then work out what belongs on each page and what your competitors have already claimed. Because I build the site myself, I never write a plan I cannot deliver.
The look comes out of what the brand is trying to do and who it is talking to. I draw it already knowing how it will be built, so nothing in the file turns out to be impossible three weeks later.
Webflow for most of it, custom code where Webflow runs out. I test on real screen sizes, set the CMS up so your team can edit the site without booking me, and get the integrations and SEO groundwork done before launch.
Content goes stale, a script quietly breaks, a page gets slower, and nobody notices for six months. I stay on afterwards to keep the site current and to fix things while they are still small.
I ran social accounts, built campaigns and designed things for years before I opened Webflow. That background is why I can tell you what a page is supposed to earn before I decide what it looks like.
Agency work put me on enterprise sites where every decision went through six people. Freelance clients get the same standard of work on a much shorter chain.
Based in Belgrade. Working with clients wherever they are.
Write to me directly. It helps if you say what the project is, roughly when you need it live, and point me at a site or two you like the look of. I read everything that comes in.
anticdanica30@gmail.com
